Meet the new flavour of ad season. The latest muse of ad
artists. Presenting our very own hot ball of gas – The SUN! Yes, you read that
right. Advertisers (read agencies or production houses) have found a helping
hand in, well, the sun glare! As if the sultry summer wasn’t enough to leave
you perspiring, television commercials are already upbeat about this new-found
craze.
A closer look at some of the below mentioned TVCs will tell
you how subtle use of the glare changes the complete mood of the shot.
Basically, if you notice, the glare adds richness and rawness at the same time
to a particular frame. It’s generally thrown in from behind a character’s
face/head to add an uplifting appeal to the ad. The emotional moments (esp.
romantic) suddenly get enhanced when the glare chips in!
See for yourself:
Airtel Money: http://www.youtube.com/watch?v=qLEsTB5ppFI
Tang: http://www.afaqs.com/advertising/creative_showcase/inside.html?id=34031&media=TV&type=Indian
Good Morning Tea: http://www.afaqs.com/advertising/creative_showcase/inside.html?id=33732&media=TV&type=Indian
Frooti: http://www.youtube.com/watch?v=pAjtN5SFnlI
Good Morning Tea: http://www.afaqs.com/advertising/creative_showcase/inside.html?id=33732&media=TV&type=Indian
Frooti: http://www.youtube.com/watch?v=pAjtN5SFnlI
So shall we say the ‘hot’ is the new ‘cool’ in ad land?
Let me know if you’ve anything to add to my observation! (and pls share more links/ads as and when you see them)
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