Sun shines on desi TVCs!

Meet the new flavour of ad season. The latest muse of ad artists. Presenting our very own hot ball of gas – The SUN! Yes, you read that right. Advertisers (read agencies or production houses) have found a helping hand in, well, the sun glare! As if the sultry summer wasn’t enough to leave you perspiring, television commercials are already upbeat about this new-found craze.

A closer look at some of the below mentioned TVCs will tell you how subtle use of the glare changes the complete mood of the shot. Basically, if you notice, the glare adds richness and rawness at the same time to a particular frame. It’s generally thrown in from behind a character’s face/head to add an uplifting appeal to the ad. The emotional moments (esp. romantic) suddenly get enhanced when the glare chips in!

See for yourself:

Airtel Money: http://www.youtube.com/watch?v=qLEsTB5ppFI

Honda Brio: http://www.youtube.com/watch?feature=player_detailpage&v=QWjhujW5NNE

Tang: http://www.afaqs.com/advertising/creative_showcase/inside.html?id=34031&media=TV&type=Indian
Good Morning Tea: http://www.afaqs.com/advertising/creative_showcase/inside.html?id=33732&media=TV&type=Indian
Frooti: http://www.youtube.com/watch?v=pAjtN5SFnlI

So shall we say the ‘hot’ is the new ‘cool’ in ad land?

Let me know if you’ve anything to add to my observation! (and pls share more links/ads as and when you see them)